Branding/Corporate Identity
Nothing is more important to your company’s success than the impression it gives your potential customers. Everything good about your business should be conveyed in your ‘brand’. Our Brand Innovation Team focuses on helping our clients transform their businesses by creating powerful brands. As well as creating new brands we help to evolve existing brands, making them more relevant to changing consumer demands.
We work with all kinds of organisations, whether they are facing the challenges of business start-up, corporate change, companies in the process of re-branding or restructuring following a merger or acquisition. We help organisations like yours to define what you stand for, create inspiring names and identities for you, make your brand ‘real’ and powerful through visual style, creativity and objectivity.
Brand Naming
Our Brand Naming team of Namewriters and Marketing Consultants have developed a focussed and creative naming
process. We build naming solutions on a sound, objective understanding of client strategy - maximising the
impact of our creativity, and of your brand.
We like to involve clients in the naming process, typically running focus groups to access your brand knowledge and creativity, before going on to create market place names. We then oversee all relevant national and international legal and linguistic checking, to ensure that our names are properly registered for use, and communicate exactly what they should do, in all relevant marketplaces.
We combine strategic, linguistic, legal and creative skills to deliver a powerful product range or corporate brand name for clients in all industry and service sectors.