Copy Writing
Good copywriting involves more than getting your message across – it also means reducing fear. You need to make it clear that you offer the best possible choice, one that won't be regretted. Above all, your customers need to know what's in it for them.
If you're selling business services you need to demonstrate your expertise, not simply write about it in general terms. Technical products or services present an even greater copywriting challenge. Not only must you communicate your message in the simplest way, but you need to avoid insulting technically literate readers.
UKDS write for both agencies and direct clients and we deliver crisp, effective copy with a forceful proposition - all within the constraints of your budget, your design requirements and your target audience.
We write corporate brochures (company profiles and product brochures), reports, newsletters, adverts, PR literature, education marketing, direct marketing literature. We write for a wide range of consumer and B2B companies, including copy for their websites. Writing for a corporate website requires very concise copy and a clear structure – avoiding the common mistake of uploading brochure material word-for-word and hoping people will read it.