Slogan Generation
Your objective is to attract clients. To help attract potential customers, and convey an attractive image, you should use a company slogan in your marketing material. A slogan must be succinct and ‘catchy’. The key factor that drives the need for a new slogan is the intent to produce new advertising.
New advertising is most often developed when:
- A brand's advertising undergoes change at its current agency.
- A brand's advertising undergoes new thinking at a new agency.
- A new or revised brand, product or service is introduced.
Slogan Planning Process:
- What is being advertised?
- To whom are you advertising?
- What do you know about your audience?
- What do you want them to do?
- What can you say that will get them to do that?
- How will you know it worked?
- What ideas might work?
- What is your tone of voice?
- What is your key message?
Slogan Generation Process:
- Research the market sector of the Brand
- Understand the Brand’s Owners
- Competitor Analysis
- Generate, Develop, Complete and Evaluate the Message
- Co-ordinate into one simple package
- Copyright your new Slogan
Let us create your slogan today.